New Guard Coatings

New Guard Coatings

Search Engine Optimisation, Google Adwords Pay Per Click, Website Development Consultancy.

New Guard Coatings is a family run business established in 1977 specialising in protective coatings for a range of market sectors.


Goals & Objectives


Unfamiliar to the digital arena, New Guard Coatings were looking to develop the digital side of the business, improve their profile online, and drive increased revenue.


Our Solution


In 2012 we set up an initial Pay Per Click campaign to give New Guard Coatings immediate presence for popular keywords. Due to the success of these campaigns they have been used as a ‘blue print’ for development in International markets and support Search Engine Optimisation in multiple countries.




  • Global orders and repeat customers – within a 2 year period we achieved over 2,000 enquiries which led to sales over £1m
  • 65 competitive keywords ranked on 1st page within 8 months.
  • 287% increase in traffic in the 1st
  • Retained all rankings when transferred to new website


“We have had fantastic service and support from Leigh (Arrow Digital) in all areas of PPC and SEO, resulting in sustained growth for our business online, rather than a quick-hit – I would highly recommend to anybody. “



Ben Cooper, Operations Director

New Guard Coatings

Are you wanting to take the next step online with your business?Contact our friendly team today using our contact form or call us on 077959 73696.
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