Silver Cross

Silver Cross

Paid Search, Organic Search

Case Study: Search Engine Optimisation (SEO) & Pay Per Click (PPC)

Silver Cross is a 135 year old global nursery brand dedicated to providing the best start in life.


Goals & Objectives


Arrow Digital began working with Silver Cross in 2010. Although a well known brand, you could only find them on the search engines for 1 keyword other than variations on their own brand name. The objective was to increase the number of keywords they ranked for on Google and bring new prospects to the business. The goal was to increase sales via the website.


Our Solution


To build a list of popular search terms through a targeted PPC campaign and research on the competition. From this we were able to make adjustments to content on the landing pages to provide valuble information to visitors and the search engines. This combined with a structured link building strategy has resulted in the growing success of Silver Cross across the search engines and ultimately improved product sales.




  •  32 first page rankings for keywords in the first 12 months. (including top level competitive keywords)
  • Top 3 ranking for the competitive keyword ‘Prams’.
  • 47% increase in sales via keywords.


“Arrow Digital have been a driving force behind the online success of Silver Cross’ brand online. Since 2010 we have increased rankings across all targeted keywords resulting in a 200% growth in traffic to our website.”

Alan Halsall Chairman

Silver Cross UK


For more information contact Arrow Digital – Digital Marketing on: or 01423 705 135

Are you wanting to take the next step online with your business?Contact our friendly team today using our contact form or call us on 077959 73696.
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